I'm Mel De Leon, a product and platform strategist with deep expertise in privacy, security, and identity systems. Over the past 16 years, I’ve built and scaled complex infrastructure at some of the largest consumer tech companies, with a focus on global compliance, data governance, and user trust.
At Twitch, I founded the Privacy Product & Engineering team and led efforts to design and launch critical systems for consent management, personal data access and deletion, and regulatory compliance across GDPR, CCPA, and DMA. I owned Twitch’s user identity service, supported privacy-preserving ad tech integrations, and launched industry-first solutions to reclaim ad revenue in privacy-constrained environments.
My work sits at the intersection of product, regulation, and technical infrastructure. I specialize in navigating ambiguity, aligning cross-functional stakeholders, and delivering systems that are both resilient and user-centric.
I help teams prepare for and respond to regulatory inquiries, audits, and data subject requests. From documentation to cross-functional coordination, I provide guidance that reduces risk and ensures clear, compliant responses.
Learn moreI offer privacy compliance audits to assess your data practices against regulations like GDPR, CCPA, and DMA. This includes reviewing consent flows, data access and deletion processes, vendor risks, and system gaps—delivered with a clear, actionable roadmap to close them.
Learn moreI assess your product or platform’s security posture, identifying gaps in authentication, data handling, access controls, and vendor risk. You'll get a practical, prioritized roadmap to strengthen defenses and support compliance.
Learn moreI help teams design ad measurement systems that are privacy-conscious and resilient. I assess your current setup, identify gaps in viewability, attribution, and safety signals, and provide a roadmap for trusted, scalable integrations with partners like Moat, Nielsen, and Comscore.
Learn moreIn addition to consulting, I lead workshops to help teams level up in product thinking—especially around product processes, technical spec writing, and consensus-building. If you're navigating complexity or scaling your product org, I can help.
Twitch built a scalable personal data access and deletion system to support user privacy rights under regulations like GDPR and CCPA. The platform processes 50,000 monthly requests across hundreds of services, enabling reliable and compliant data handling at scale.
Twitch launched a centralized Privacy Center to give users clear, accessible tools to manage their data and privacy settings. The platform consolidates key controls—like consent management, data access, and account deletion—into a single, user-friendly experience aligned with global privacy standards.
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